Brooke Gocklin
29 posts
Why Personalization at Scale Can Make (or Break) Your Business
Today’s consumers expect personalization at every touch point. An integrated approach is the only way to make their…
Guidelines for Responsible Content Creation with Generative AI
Artificial intelligence (AI) has made tremendous strides forward in recent years. One of the most exciting and potentially…
Mastering the Most Important Content Metrics for 2023
Content marketing ain’t easy… but isn’t that why it’s so valuable? Organizations are taking a more proactive approach…
Ask a Content Strategist: Do I need a CMS or a CMP?
It’s no secret that effective marketing requires a well-oiled content machine. But how do you organize all of…
The Digital Transformation of Content Marketing Technology
It’s no secret that technology is changing the very fabric of business today. In 2020, many businesses transitioned…
Why Isn’t Chief Content Officer a Bigger “Thing” Yet?
The search for Chief Content Officer (CCO) on LinkedIn yields over 46,000 people. So why don’t we know…
Contently Maintains #1 Spot in G2’s Best Enterprise Content Creation Platform Grid
Every quarter, G2 releases its Best of Software Awards in a variety of categories, and the Fall 2022…
What does data science have to do with content marketing?
As content marketing evolves, it’s more important than ever for marketers to stay up to date on the…
What’s the Difference Between Journalism and Content Marketing?
The lines between journalism and content marketing are becoming increasingly blurred. As the demand for quality online content…