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Why podcasting belongs in your GTM stack – even when you’re bootstrapped
Podcasting gives product marketing room to tell the story. Reality check. PMMs, you’re not in a demand gen…
How to reduce marketing tool sprawl without losing the functionality you need
Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products…
When to rebrand after a merger or acquisition: A product marketing perspective
Are mergers and acquisitions the corporate version of an arranged marriage? They could be. Two companies, sometimes wildly…
Websites in the age of AI: A product marketer’s guide to brand visibility
For years, websites have been digital storefronts where companies could shape their narratives, guide customer journeys, and convert…
Sunday Rewind: How to find out what your customers want by Janet Bumpas
This week’s Sunday Rewind is a 2023 ProductTank Oslo talk, in which product consultant and coach Janet Bumpas…
hibernate-003: @IdClass(PaymentId.class)
The annotation @IdClass(PaymentId.class) is used in JPA (Java Persistence API) to define a composite primary key for the…
What does a product management consultant do anyway?
Explore how product management adapts in consulting, balancing strategy and execution while navigating unique challenges. Read more » The post…
9 Reasons Why Children Should Not Have Homework
Homework has long been a cornerstone of education, but is it really beneficial for children? For decades, parents,…
Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer
When we hear the word “organic,” we usually think natural, pure, and unaltered. A delicious juice, perhaps. Well,…
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How I Use Landing Page Split Testing to Find Untapped Marketing Potential [+ 12 Places to Start]
I’m a tinkerer at heart. As a content marketer, I can’t help it — there’s that perfect word…