Personalization without creeping: Balancing privacy, trust, and customer experience
There’s a fine line between a friendly “Hi Bianca” and a message that knows too much. When personalization…
This Week In React #267 : Bun, Next-Intl, Grab, Aria | Worklets, Teleport, Voltra, AI SDK, Screens | State of JS, Temporal
Hi everyone! You’ll have to get used to it: yet another week filled with AI content. From MCPs…
Leadership at warp speed: Managing PMM teams through hypergrowth
Hypergrowth doesn’t always knock on your door. It often barges in without warning, disrupting quarterly plans, launches, and…
Why podcasting belongs in your GTM stack – even when you’re bootstrapped
Podcasting gives product marketing room to tell the story. Reality check. PMMs, you’re not in a demand gen…
How to reduce marketing tool sprawl without losing the functionality you need
Marketing teams today are drowning in software. The 2024 Marketing Technology Landscape revealed a staggering 14,106 martech products…
When to rebrand after a merger or acquisition: A product marketing perspective
Are mergers and acquisitions the corporate version of an arranged marriage? They could be. Two companies, sometimes wildly…
Websites in the age of AI: A product marketer’s guide to brand visibility
For years, websites have been digital storefronts where companies could shape their narratives, guide customer journeys, and convert…
Sunday Rewind: How to find out what your customers want by Janet Bumpas
This week’s Sunday Rewind is a 2023 ProductTank Oslo talk, in which product consultant and coach Janet Bumpas…
hibernate-003: @IdClass(PaymentId.class)
The annotation @IdClass(PaymentId.class) is used in JPA (Java Persistence API) to define a composite primary key for the…
What does a product management consultant do anyway?
Explore how product management adapts in consulting, balancing strategy and execution while navigating unique challenges. Read more » The post…