Project Appraisal: How to Measure the Value of Projects
There are many projects, but not all are the right fit for an organization. Project appraisal is how…
Does American Express Business Class Get a Good Content Marketing Grade?
Marketers praised American Express’s OPEN Forum. But how does the latest iteration measure up? Here’s what’s good (and…
40 Must-Read Marketing Books (That Happen to be Written by Women)
From Everybody Writes (Ann Handley) to the Velveteen Rabbit (Margery Williams), these books — all written by women…
How To Say No (Without Saying No): 5 Scripts for Content Marketing Requests
The requests keep entering your inbox: a rush collateral piece, an unexpected pivot to a new social platform,…
Why (and How To) Write a Strategy for Your Cause-Related Marketing
Forget fleeting hashtags and avatars. Brands committing to a cause should embrace a long-term strategy. Content marketing can…
How To Set Content Marketing Goals That Matter to the Business
Struggling to get marketing budget and recognition? Ditch nebulous marketing goals like brand awareness in favor of goals…
Stuck in a Creative Rut? 5 AI Prompts To Help Your Content
Stuck, tired, or uninspired writing content day after day? Get an AI partner to help you out of…
Boot Barn Kicks High and Low in Its Event Content Marketing Strategy
Boot Barn turned a simple fashion show into a multimedia event and content strategy. Learn what every B2B…
GSK Targets Patient-Adjacent Audience With Award-Winning Initiative
Most companies target their content to people who will use their products. But GSK did it differently. It…
Check Your SEO Strategy Vitals With These 5 Questions
The recent precipitous drop in search traffic at HubSpot prompted a lot of squawking. While you don’t need…