Amy Higgins
4 posts
50 Marketing Buzzwords to Know and Some to Avoid
At the beginning of my marketing career, I was hit with a bunch of acronyms that sounded more…
How Clickbait Works: The Psychology Behind Clickbait
In this online era, it’s hard — if not impossible — to surf the web without coming across…
30 Hidden Messages In Logos of Notable Brands
You know those instantly recognizable logos like Nike’s swoosh? Even though we’ve all seen them hundreds of times,…
How To Turn ‘Meh’ Ideas Into Marvelous Content
Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn…