Alice Everitt
150 posts
Factory Method in Clprolf: Clear Rules for Object Creation
Design patterns solve recurring problems in object-oriented design. In this article, let’s revisit the Factory Method pattern, written…
Day 94: When Pitch Preparation Becomes Self-Discovery
The Accidental Therapy Session Applied for PearX today, and something unexpected happened during the application process. What started…
Infrastructure Testing (Test Kitchen, etc.)
Infrastructure Testing: Ensuring a Solid Foundation for Your Applications Introduction In today’s dynamic and complex software landscape, infrastructure…
The easy formula to calculate true CAC across all your marketing channels
Most companies calculate their customer acquisition cost (CAC) incorrectly. They focus on individual channel metrics, such as $50…
Bootstrapping Towards $100MM and a $1.7B Valuation
In this re-run episode of the SaaS Revolution Show, originally recorded in 2022, our host Alex Theuma is…
The best marketing campaigns of the year (thus far), what to learn from them, and why they worked so darn well [new data]
Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with…
Alex Lieberman’s guide to personal branding: A step-by-step process for boosting your social presence
Hot take: I don’t think everyone needs a personal brand. Plenty of businesses have expanded their reach with…
The Digital Dilemma: Balancing Visibility with Privacy
Imagine this: waking up to your personal information plastered on the web—all because you were too open on…
Are you struggling with SQL? AI can give you analytics superpowers
Discover how a struggling product manager transformed into ‘Super SQL Man’ by using AI-powered LLMs to conquer SQL…
How the best founders learn to scale themselves as their company scales
One of our most listened to SaaS Revolution Show episodes, we’re bringing back Keji Mustapha, CMO at Partech,…