From Content Creator to Marketing Leader- Building Your Brand and Your Edge

Let’s face it: your job description didn’t say “become an AI expert and marketing influencer”—but here we are. This session is all about helping you stand out in a sea of sameness, by building a brand people remember and skills that actually matter. No buzzwords, just the good stuff you’ll wish you started doing sooner. Ashley Litzenberger, Senior Director of Content & Product Marketing, Betterworks