As developers, we default to SaaS.
Cloud, dashboards, subscriptions.
But not every problem benefits from being cloud-first.
Email automation is deeply tied to:
- IP reputation
- provider limits
- sender behavior
Putting that behind a shared SaaS layer introduces risk and opacity.
I wanted:
- direct SMTP control
- transparent sending logs
- local data ownership
So I built a desktop-first email automation engine.
The result:
- lower costs
- fewer surprises
- better deliverability
It’s not for everyone.
But if you care about owning your infrastructure, desktop tools still make sense.
In case it helps: https://arezmail.com
