Gamified B2B marketing campaigns with Aliona Margulis, PMM at Statisfi

In this episode, host Nitin Kartik chats with Aliona Margulis, Product Marketing Manager at Statisfi, about a real-world case study that perfectly captures the creativity and strategy needed to excel in product marketing.

The discussion follows Aliona’s journey from tackling market challenges to creating an innovative engagement campaign that propelled her company from second place to market leader. It’s a goldmine of strategies, actionable insights, and inspiration.

Check the full episode right here.👇

Key talking points

• The Antecedents: Aliona’s goal was to go from second to first in the online travel booking market.
• The Behaviors: She used a custom Telegram bot to launch an innovative gamified campaign.
• The Conclusions: The campaign tripled social media engagement and drove a 30% increase in new user bookings.

Meet the maestro

Aliona Margulis is a dynamic product marketer with a wealth of experience in creating compelling product positioning and go-to-market strategies. A graduate of UC Berkeley’s Haas School of Business, she has driven significant product adoption across various industries.

Her impressive journey includes roles at KPMG and Emerging Travel Group, where she showcased her ability to align stakeholders and communicate value effectively. Today, as a Product Marketing Manager at Statisfi Labs, Aliona continues to push boundaries and drive growth.

She’s also a proud ambassador of the Product Marketing Alliance, ready to share her knowledge with the community.

Get involved

Eager to dive deeper into product marketing mastery? Our thriving Slack community is the ultimate hub for leveling up your product marketing prowess. With over 10,000 members, it’s the largest crew of product marketing aficionados around.

From positioning and pitching to pricing and personas, we tackle every facet of strategic marketing. Share your wins, workshop ideas, and tap the collective wisdom of our community. 

The conversations flow 24/7, along with a steady stream of templates, playbooks, and lively banter. Consider it your portable conference, minus the price tag.

Stay tuned for more episodes of Product Marketing Maestros: Tales From the Front Lines.