Discover why treating your Ideal Customer Profile (ICP) as a static asset can limit your product’s growth. Learn how revisiting and refining your ICP regularly — even multiple times a year — can lead to faster revenue growth, better product-market fit, and smarter GTM strategies. Real-world lessons from five ICP pivots in four years. Read more »
The post How revisiting your ICP twice a year can save your B2B product appeared first on Mind the Product.
