Your brand’s content should be more than an information resource. It should be a path to further exploration and “best next” experiences. To achieve that goal, try organizing your content based on intent, authority, internal context, and external context. Here’s how.
How To Optimize Content Organization for 2025: Think Context, Not Hierarchy
Related Posts
Which Types of Content to Lean into Ahead of Google’s SGE — and What to Avoid
Once Google releases its search generative experience, one thing is for certain: The types of content that encourages…
Your 20-Step Checklist to Write the Perfect Blog Post
The perfect blog post does exist. One that draws in new audiences, keeps readers engaged, builds your brand…
6 Simple Ideas for Repurposing Blog Content
One of the themes of the global economy right now is how to do more with less. Repurposing…