In this episode of the SaaS Revolution Show our host Alex Theuma is joined by SaaStock Founder Member Dee Coakley, Co-Founder & CEO at Boundless, who shares her journey achieving growth through challenging times.
“There’s a founder called Ian Nolan, CEO of a company called Bright Flag. And I remember going for a coffee with him and I remember it so clearly. We were at about 400k or I was focused on getting to a million. And then he said, slow down, slow down. Where are you at today? What’s happening today? He was asking me how frequently we were closing a new logo and he said, look, you’re closing. Maybe it was one customer a week at the time. He said, your problem isn’t getting to 2 million ARR. The problem you have to solve now is how do you close two customers a week? Just focus on that. And I love the simplicity of that and I apply it to so many things right now. Don’t run before you can walk. Just figure out that next little step.”
Dee shares:
- Building fanbases: from artist management in the music industry to founding a SaaS company
- Why investing in content was (and is) the cornerstone of their go to market strategy
- Why you should never ask more than three people for advice about one problem
- Eat, sleep and breathe spreadsheet numbers – on repeat
- Focus, luck, and long term betting: learning to walk before you run
and more!
Watch or listen to the full episode below or read on for key takeaways.
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