Gating content is a controversial move in some marketing circles. Sales teams want gated content because it drives qualified leads. Some marketing teams say gating creates a barrier between potential audiences (and search engines) and great content. Who’s right?
To Gate or Not to Gate? Is That Really the Question?
Related Posts
Why Marketing Teams Need End-to-End Testing: Ensuring Flawless Customer Experiences
Marketing teams today operate in an environment where every customer interaction matters. A visitor who clicks an ad…
Diving for Pearls: A Guide to Long Tail Keywords – Next Level
Welcome to this refreshed installment of our educational Next Level series! Originally published in June 2016 this blog…
Why You Should Prioritize Engagement Content Metrics
As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the…
