Attribution models don’t work anymore. Marketers should adopt this 1980s-era measurement model that will deliver better results for 2024 and beyond, according to SparkToro’s Rand Fishkin.
Can a 1985 Marketing Playbook Fix Measurement Problems in 2024?
Related Posts
How To Sell Your Biggest, Bravest Ideas — Lessons From a ‘Marketing Baddie’
Take the lead on innovation and creation with your brand’s content and marketing. Learn how to be a…
How to Level Up Your Content Team with the Right MarTech Stack
We all face different challenges as marketers. Our priorities evolve as customer needs shift. Marketing technology exists to…
Adaptive marketing: Proven strategies for growing companies
The best marketing isn’t chiseled in stone. Apative marketing is alive, responding to new tools, shifting consumer preferences,…
