Marketing Leaders: 5 Ways to Not Get Fired, with Kyle Lacy, CMO at Jellyfish

Live from the SaaStock USA 2024 Scale Stage, Kyle Lacy (CMO, Jellyfish) tells marketing leaders the five ways to not get fired.

“I believe marketing should have a seat at the table for all four of these to force alignment, because you are the hub and spoke of the go to market model – in my opinion. So that’s why it’s important that you at least help own, or at least help report, on these things.”

The average tenure of a marketing and sales leader at a high-growth startup is short, and it’s short for a reason. How do you build staying power at any company as a marketing leader? It’s important to build specific strategies to gain a seat at the proverbial table. Join Kyle as he walks you through the five ways to position yourself as a marketing leader, from revenue alignment to owning a pipeline/revenue number.

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