Browsing Tag
Media Planning
12 posts
Every Team Should Know Its Earned Media Value — Here’s Why
Most brands chase exposure. They pour money into ads and PR, hoping to buy attention. And, it works…
What is a DSP? A Full Breakdown of Demand-Side Platforms for Marketers
As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was…
![how-marketers-can-use-retail-media-networks-to-get-in-front-of-customers-[expert-tips]](https://prodsens.live/wp-content/uploads/2025/03/32541-how-marketers-can-use-retail-media-networks-to-get-in-front-of-customers-expert-tips-380x250.webp)
How Marketers Can Use Retail Media Networks to Get In Front of Customers [Expert Tips]
I was shopping for dog treats recently. My dog has particular tastes, so I turned to Amazon to…
![media-mix-modeling:-what-it-is-and-how-to-use-it-[+-examples]](https://prodsens.live/wp-content/uploads/2025/02/31785-media-mix-modeling-what-it-is-and-how-to-use-it-examples-380x250.webp)
Media Mix Modeling: What It Is and How to Use It [+ Examples]
I’ve worked in digital marketing for over ten years and always look for ways to improve my marketing…
Real-Time Bidding for Programmatic Ads — Here’s How It Works
As a marketing leader with experience at several different tech companies, I’ve become an expert at real-time bidding…
![what-is-a-media-mix-&-the-most-effective-types-[hubspot-blog-data]](https://prodsens.live/wp-content/uploads/2025/01/30770-what-is-a-media-mix-the-most-effective-types-hubspot-blog-data-380x250.webp)
What Is a Media Mix & The Most Effective Types [HubSpot Blog Data]
I’ve realized that to truly connect with customers, it’s essential to be everywhere they are — whether that’s…
![media-buying-101:-what-it-is-and-how-it-works-[+-14-platforms-to-use]](https://prodsens.live/wp-content/uploads/2025/01/30736-media-buying-101-what-it-is-and-how-it-works-14-platforms-to-use-380x250.webp)
Media Buying 101: What It Is and How It Works [+ 14 Platforms to Use]
Media buying was once a world of direct deals and closed negotiations. But with the rise of digital…
Integrated Media Planning: What It Is and How to Adopt it In Your Marketing Strategy
Whether we realize it or not, we’re surrounded by integrated media planning. For example, a few months ago,…
Media Planning: The Ultimate Guide
Effective media planning is crucial for any business to succeed today. Media content — images, videos, written content,…
![what-is-a-media-kit-—-and-how-to-make-one-that-wows-[+examples]](https://prodsens.live/wp-content/uploads/2024/05/23685-what-is-a-media-kit-and-how-to-make-one-that-wows-examples-380x250.png-23keepprotocol)
What is a Media Kit — and How to Make One That Wows [+Examples]
A well-known adage says there’s no such thing as bad press — but let’s be real: that’s a…
