Browsing Tag
Marketing Trends
26 posts
Interesting Examples of Out-of-the-Box Marketing Ideas [Marketing Update]
This week on the Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing…
How Four Brands Won Gen Z Through Memes, Authenticity, and Community-Building
Building brand awareness isn’t just about making noise today — it’s about laying the groundwork for generating consistent…
The Rise of Rewatch Podcasts & Nostalgia Bait
Ever feel like Hollywood is stuck on rewind? Sequels, reboots, remakes — it’s all a bit … well,…
How to Plan a Seasonal Marketing Campaign: A 5-Step Guide
Every year has built-in opportunities to boost sales, increase brand recognition, and bolster customer relationships. Seasonal marketing is…
Millennials vs. Gen Z: Why Marketers Need to Know the Difference [New Data]
In recent years, there’s been a common misconception that Gen Z and millennials are essentially the same. When…
1 In 3 Marketers Say the Recession Will Surpass COVID’s Marketing Impacts: 3 Data Points to Know
The COVID-19 era was notoriously a rollercoaster for marketers, who had to pivot their strategies constantly as the…
3 Consumer Behavior Predictions for 2023 [State of Consumer Trends Data]
Every year, consumers spend differently than the year before. This is because their preferences are evolving, their priorities…
The 4 Biggest Consumer Behavior Shifts of 2023 [According to New Data]
Your marketing strategy can’t stay stagnant if the people you’re selling to are changing their behavior — you…
2022 Marketing Benchmarks: Web Traffic and Conversion Trends for 150,000 Businesses
In 2022, the marketing world continued to evolve. Not only did we get the ability to shop directly…
How to Answer “Are We in a Recession?” to Your Marketing Team [2022 Expert Insights]
As we embark on the new year, marketing managers and project leads will determine their strategy for the…