Browsing Tag
Marketing Metrics
3 posts
These marketing KPIs will help you predict and scale revenue growth by 10x
As a marketer, you‘ve likely encountered the dreaded “prediction problem” while tracking data to predict revenue growth. The…
Stop Measuring These Vanity Metrics in Your Marketing Campaign
In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up…
What Are Agile Metrics?
Agile marketing focuses on creating high-value deliverables by working in short bursts to achieve goals. An agile marketing process…
