Browsing Tag
marketing budget
15 posts
Marketing Spend Optimization: Expert Ways to Optimize Your Marketing & Ad Spend
I recently watched a TikTok clip of a CEO explaining how, when businesses face tough times, marketing is…
Banking on Social: How to Build a Social Media Budget & Spend Smarter in 2025
A whopping 60% of marketers feel that the way they spend their budget — and the ROI it…
Setting Your Influencer Budget — Here’s Everything I Learned About Working With Influencers
As a content marketer, I‘ve always been ready to team up to boost a brand’s vibe and reach.…
How to Calculate and Manage Your PPC Budget: 12 Experts Share Their Tips
Here’s a real story. Upon writing this piece, I tried to set up a PPC campaign on a…
How to Create an SEO Budget for Max ROI
I work in and around SEO on a daily basis. And although I’m on the content creation side…
Marketing Budget Approval: How to Get Yours Greenlit, According to Marketing Experts & Data
Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. I haven’t been…
How a Bottom-Up Budget Can Transform Your Company From Bottom to Top
The first time I managed a marketing budget, I was handed a dollar figure and asked to accomplish…
How to Write a Budget Proposal (+ Free Template)
The first time I was assigned to write a budget proposal, I stared anxiously at a blank spreadsheet,…
3 Ways Marketers are Already Navigating Potential Recession [Data]
While economists and investors debate whether we are or aren’t in a recession, 78% of marketers say it’s…
Marketing Without a Budget? Use These 10 Tactics [Expert Tips]
With a recession looming, many brands are tightening up their budgets, and often, marketing is one of the…