Browsing Tag
Content Planning
30 posts
Content pillars for social media: Reaching your audience with the content they need
When I first started managing social media for my first brand, I felt like I was constantly throwing…
The 6 Best Content Planning Software — Experts Explain Their Top Choice
I’ve been in content marketing since early 2015. With almost a decade of experience, I’ve tested dozens of…
Your Content Marketing Budget: Balancing Investment, Engagement, and ROI
If you asked marketers about their 2025 content marketing budget, you’d be hard-pressed to get a straight answer.…
What Is Content Seeding & How Does It Work? Here’s the Expert Take [+ Examples]
Way back in the day, I participated in a kid’s gardening competition and won! Through my years in…
How to Write a Content Brief [Template + Examples]
I’ve worked in a lot of different industries — as a freelancer, as a manager of freelancers, as…
A Step-by-Step Guide to How I Do Content Research
I love to do content research — what’s more satisfying than falling down a few Google rabbit holes?…
The Evolution of Content Marketing: How It‘s Changed and Where It’s Going in the Next Decade
Within the last few years, many marketers have started asking, “What is the future of content marketing? And…
How I Use Content Scoring to Make Posts My Audience Loves
Ranging from brief social posts to deep-dive digital guides, I’ve written thousands of pieces of content for SaaS…
Content Mills Don‘t Work — Here’s Why
Content mills: the corner of the internet where everyone’s promised the moon, but most people are left in…
I Reviewed 17 Content Marketing Analytics Tools: Here’s Everything You Need to Know
Creating successful marketing campaigns and compelling content starts with understanding the numbers behind your strategies. For me, content…