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Careers
78 posts
AI skills worth putting on a PMM resume or job specification
Product marketing job ads have changed shape over the last 18 months. AI experience now sits in the…
Why product marketers should rethink networking
Networking doesn’t start when you need a job. It starts on your first day of a new job.…
A PMM leader’s first 100 days, done right
I’ve inherited product marketing teams six times now. Six different companies, six different starting points, six completely different…
What I’d do in my first 90 days as a PMM at a new company
Growing up, I was often told that first impressions matter most. I assumed that meant how I dressed…
The 10 habits of indispensable PMM leaders
Most product marketers get promoted because they’re excellent executors. Then, overnight, they’re expected to be strategic leaders. The…
Stop trying to choose between generalist and specialist
1. When the label doesn’t fit the work When I joined TOTVS, no one sat me down and…
Where do product marketing leaders go next?
Career progression in product marketing has never followed a straight line. But in 2026, the paths forward have…
Building your personal brand as a PMM: A practical framework for standing out
A year ago, if someone had asked me to write about personal branding, I would have said no.…
Stop hoping your work will speak for itself – it won’t
Let me share something that might sound familiar. You’re sitting at your desk, having just wrapped up another…
Finding your edge: Why the best product marketers don’t try to be everything to everyone
Are you being asked to redo the sales deck, launch an AI product with zero context, and rejig…
