Browsing Tag
Buyer Persona
2 posts
The buyer persona gap that’s costing you customers and making your marketing less authentic [+ the fix]
Buyer personas are a foundational component of many brands’ marketing strategy. Personas often serve as a blueprint that…
Target Audience: How to Find Yours [+ 5 Campaign Examples]
Have you ever seen a product, service, or marketing ad and thought, “Who in the world is this…