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Product Management
3187 posts
Early adopter engagement plan framework
Early adopters can make or break a product launch. Engage them well, and you’ve got a group of…
The Claude Skill Stack for product marketing [Bonus article]
Previously, I walked through how Skills work, why PMM is one of the strongest use cases for them,…
How MACC accelerates enterprise procurement in B2B SaaS
Enterprise software deals rarely fail because of product capability. More often, they slow down during procurement. Security reviews,…
Behind the Scenes: Building AI-Generated Opportunity Solution Trees
Audio Version ($) I just finished an all-out engineering sprint. That sounds weird to me. I’ve been writing…
Where do product marketing leaders go next?
Career progression in product marketing has never followed a straight line. But in 2026, the paths forward have…
Product Builder Myth – All Things Product Podcast with Teresa Torres & Petra Wille
Listen to this episode on: Spotify | Apple Podcasts Is the “product builder” trend the future of product…
4 strategies for PMM and CS to drive sustained active use
If you’re interested in learning more about active use, I have another article on 5 product strategies to…
How we turned our ICP into a $230M growth engine
What if your ideal customer profile (ICP) did more than sit in a forgotten Google Doc? For many…
“I wish I’d known about this years ago”: How PMA helped me land a job in two weeks
I found out about the Product Marketing Alliance (PMA) community in a roundabout way. I reached out to…
