Browsing Category
Product Management
3194 posts
What is Customer Retention?
Interested in learning what customer retention is? You’ve come to the right place! Today, customer retention has become…
Essential B2B Product Manager Skills
Do you wish to break into an exciting career in B2B product management? Then ensure you have the…
How To Become a B2B Product Manager
Interested in becoming a B2B Product Manager? Well you’re in the right place? This career guide offers a…
How to build a powerful developer community
This article derives from a presentation at the Developer Marketing Summit in 2021. For more exclusive content, visit…
Product Failure: Why New SaaS Products Fail and How to Avoid it
Why is product failure such a common feature of the SaaS landscape? That’s one of the questions we’re…
2022’s Top 100 Product Marketing Influencers
“An influencer is a key individual with an extensive network of contacts, who plays an active role in…
What are “Team APIs” and why should product marketers use them?
In the world of coding, APIs (Application Programming Interfaces) are simple, agreed-upon protocols that software components use to…
Alternatives to A/B Testing in SaaS: How to Improve Product and User Experience
A/B tests are a well-known technique for testing UX elements but is it the only one? Are there…
How to Avoid a Feature Factory Mindset And Become a Successful PM
‘Feature factory’ is not exactly a positive term, especially if you’re aspiring to be a product-led SaaS product…
State of Market Research 2023 survey
Marketing requires a ton of research, which means it’s essential to know whether you’re doing it right. To…
