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Product Management
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“I used the win/loss template to create an entire win/loss program…” | Brianna Cabral, Arena
Following an unconventional route into a PMM career, Brianna Cabral, Product Marketing Manager at Arena, signed up for…
Positioning change: Change migration through a product marketing lens
This article is adapted from Elan Keshan’s talk at the Product Marketing Summit in Toronto, 2022. Catch up…
Life as a VP of Product Marketing: The motivations, innovations (and aberrations!)
This article was adapted from Harvey’s intriguing interview on the Product Marketing Insider podcast. For many product marketers,…
Join the Product Marketing Core: Two days of certified training | Denver | Oct 4 – 5, 2023
🗓️ Date: October 4 & 5, 2023 |📍Location: Denver | How it works This is a Two-day certified…
Product Management Funnel: 7 Funnels PMs Should Track
What is a product management funnel? What are the different funnels that PMs should track? And why do…
From the shark in a puddle to a goldfish in the ocean: Lessons from a first-year Product Marketer
In this episode of Product Marketing Insider, Lawrence Chapman is joined by Robbie Ware, Product Marketing Consultant, Platform…
TikTok tactics: How product marketers can create compelling content
This article is adapted from Lauren Pope’s outstanding interview on the Product Marketing Life podcast. Check it out…
Launching a viral B2B campaign: 3 case studies featuring Gong, Segment, and Laylo
We’re constantly being marketed to by advertisers and brands. In fact, did you know that the average American…
The role of regional product marketing in helping accelerate growth within new markets
This article was adapted from Jony’s talk at the Product Marketing Summit in Toronto. Catch up on this…
![product-health-guide-for-product-managers-[+-metrics-and-tools]](https://prodsens.live/wp-content/uploads/2023/05/11529-product-health-guide-for-product-managers-metrics-and-tools-380x250.png)
Product Health Guide for Product Managers [+ Metrics and Tools]
How to optimize product health and ensure long-lasting success for your SaaS business? In this comprehensive product health…
