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Product Management
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Surfing the crest of the product-led wave [eBook]
Product-led growth (PLG) is more than a business model – it’s the tide that’s reshaping how businesses operate.…
How is buyer behavior changing?
Having worked across customer success, product management, and now product marketing, I’ve always taken a keen interest in…
“This is the missing ingredient” – Greg Powell, Indeed
Greg Powell is the Senior Director of Employer Product Marketing at Indeed.com, a global matching and hiring platform.…
Download the State of Product Marketing Report 2023
Awesome news: The State of Product Marketing Report 2023 has arrived – and it’s bigger and better than…
New Product Launch Checklist: How to Plan a Successful Launch
Every new product launch is equal parts intimidating and exciting. As the market becomes increasingly saturated with similar…
Jobs-to-Be-Done Template: Framework and Examples
With a jobs-to-be-done template, you can easily transform your customer interviews into actionable insights and develop an engaging…
The evolution of product marketing – Adapting to changing business needs
This article is based on Karen’s talk at the Product Marketing Summit in Tel Aviv earlier this year.…
How is fintech contributing to the success of SaaS businesses?
This article has been adapted from Edward’s thought-provoking conversation with Mark Assini on the Product Marketing Life podcast.…
Increasing Revenue And Retention With Win-Loss Analysis | Ryan Cuellar, Chief Delivery Officer At Primary Intelligence
In this episode of Product Marketing Life, host Mark Assini is joined by Ryan Cuellar, Chief Delivery Officer…
Everyone’s a winner: Improving your win rates with stellar win/loss programs
This article was based on a gripping discussion between Scott Knudson and Trenton Romph on The Win/Loss Podcast,…
