Browsing Category
Product Management
3223 posts
Level of Effort in Project Management: Definition, Calculation, & Tips
What is the Level of Effort? Why is it important for project managers to track? And how relevant…
The Rule of 78: Getting to grips with the high cost of delayed launches
This article is based on Liza’s stellar talk at the exclusive Product Marketing Misunderstood event. PMA members can…
Emotional intelligence in product development: Why design thinking is the key to success | Bryan Zmijewski, President and Owner of ZURB
Product teams move fast – often keeping their heads down, chasing goals, and, unfortunately, overlooking customers’ emotional needs,…
Moving From a Lifestyle Business to a Growth Business With the CEO of Ticket Tailor
In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Jonny White, founder…
Launching a podcast: The key to boosting brand awareness
This article is based on Shira’s standout interview with Mark Assini on (fittingly enough!) the Product Marketing Life…
Your finalists for the Product Marketing Awards 2023
The votes are in, which means it’s time to announce the finalists for the Product Marketing Awards 2023!…
How to build a winning API monetization strategy
We all know that APIs power our applications. As API products have transformed into powerful tools for enhancing…
What is a perceptual product positioning map?
Product positioning is a strategic exercise we use as product marketers to find a product or service’s place…
Understanding your target audience
One of the most important things you can do to create a successful marketing plan is to identify…
Sales enablement: Building an effective program for products
🗓️ Date: Wednesday, October 26th, 2023 ⏰ Time: 9 AM PDT | 12 PM EDT / 5 PM…
