Browsing Category
Product Management
3223 posts
How to create effective product positioning + examples
The product marketing role is continually evolving, with practitioners being tasked with a variety of roles and responsibilities.…
Product Marketing Team Charter (or how to get everyone to stop telling PMM what to do)
A few years ago, I had just wrapped up a hectic Friday afternoon that looked like this: An…
The key to PMM success? Product Marketing Certified: Core with Alicia Foreman
As a senior PMM, Alicia works with emerging and growth-oriented B2B SaaS businesses. Her career spans a variety…
Customer Value Management: The Ultimate Guide for SaaS Companies
What’s customer value management? Why does it matter for product teams and what are its benefits? What are…
Top ten best practices for driving customer demand
This article is based on a presentation by Seema and Shanann at the Customer Marketing Summit. Catch up…
Embrace new knowledge, build lifelong connections, and unlock your full potential – PMM Scholar Program with Temitope Adaramoti
Temitope is a creative young copywriter at Tagvenue, just venturing out into the world of product marketing. She…
The psyche of today’s B2C buyer: Unraveling the secrets of their purchasing decisions
Understanding the motivations and thought processes of your B2C customers is crucial for anyone looking to influence buying…
How NOT to tell a story: Crafting compelling narratives
🗓️ Date: Wednesday December 13th ⏰ Time: 9am PDT | 12pm EDT / 5pm BST 🧑🏫 Duration: 1…
The Path to Recovery Lies Ahead for SaaS Founders
By Philippe Botteri, Partner at Accel Last year, the global cloud ecosystem experienced a deep reset. As…
Lessons in Building BroadSoft to a $2Billion Exit
In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Mike Tessler, Managing…
