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Product Management
3223 posts
Weighted Scoring Model in Product Management: A Guide
Wondering what the weighted scoring model is? If so, we’ve got you covered. The articles: Defines the weighted…
Analysts are personas too: Best practices to develop your analyst relations strategy
This article is based on a presentation given by Andrew Keating at the Product Marketing Summit in Denver.…
9 must-know B2C product marketing strategies to boost growth
In today’s highly competitive B2C landscape, you need to employ strategic and customer-centric approaches to drive sustainable growth. …
“PMA is your ticket to a wealth of knowledge” – Kannan Gophal’s PMA membership experience
Kannan Gophal – Crossover vetted as a top 1% marketer – is a Product Marketing Consultant with a…
How to Raise Your First Round
In this episode of the SaaS Revolution Show our host Alex Theuma is joined by Itamar Novick, Founder…
Evolving with the market: The role of experimentation in B2C product marketing
Product marketing managers (PMMs) play a pivotal role in determining the trajectory of a product’s journey from conception…
Casual chats won’t cut it: How to plan productive customer interviews with Katharine Hibson
In this episode of Product Marketing Life, Mark Assini is joined by experienced marketing consultant at Broadridge, Katharine…
We have liftoff: Turning your launch process from chaos to competitive advantage
This article is based on Derek’s brilliant talk at the Product Marketing Misunderstood event. Catch up on this…
Message mapping: Key benefits and how to do it right
Ever felt like you’re on stage, belting out your heart’s song, but the audience is just… nodding off? Or…
Lessons in Product from Chief Product Officer of Unicorn Contentsquare
In this episode of the SaaS Revolution Show our host Alex Theuma is joined live from the #SaaStock2023…