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Product Management
3120 posts
PMM Now – exclusive product marketing live streams
PMMnow is your chance to stream exclusive talks and presentations, hosted by product marketing experts and industry leaders.…
How to simplify product measurement with a North Star Metric
In the world of SaaS product marketing, we’re taught to use data to measure everything – but with…
Becoming the voice of the customer – whose responsibility is it?
This article is based on Rohan’s brilliant talk at our exclusive Product Marketing Misunderstood event. PMA members can…
Founder Stories at SaaStock
Why do founders keep coming back every year to SaaStock Dublin? What’s the pull, what’s the appeal, what’s…
The silent competitor: Built solutions
This article is based on Jack’s brilliant interview with Mark Assini on the Product Marketing Life podcast. One…
The ultimate 24 channels to market your product in 2023 (+ bonus tips!)
As markets grow ever more saturated, marketing your product effectively is more crucial – and challenging – than…
Product Manager vs. Project Manager: How Do They Differ and Work Together?
The eternal debate: product manager vs. project manager. In this article, we’re going to unpack the day-to-day activities…
So you want to become a product marketing manager?
Within the world of product marketing, there are so many potential avenues to explore. Many product marketing managers…
Slay the status quo: How to win in B2B
This article is based on Bryan’s brilliant presentation, ‘Overcoming your biggest competitor in B2B technology – the dreaded…
A PMM’s guide to international launches | Olga Laul, Regional PMM at Google
In this week’s episode of Product Marketing Life, host Mark Assini is joined by Olga Laul, Regional Product…
