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Product Management
3223 posts
How to create a compelling story for technical products
This article is based on a workshop delivered by Daniel Scott at the Product Marketing Summit in Las…
Product Experimentation Guide for Product Managers
A mindset of product experimentation is vitally important for product success and growth. If product managers can consistently…
Stop “protecting your team”
Amanda White, senior product manager at Tanzu Labs, looks at the unintended consequences of protecting product teams from…
Maximizing impact: How to elevate sales enablement value with Justin Dorfman, Co-Founder & CEO at AssetMule
In this episode of Product Marketing Life, Mark Assini is joined by Justin Dorfman, Co-Founder & CEO of…
Customer Experience Management vs Customer Relationship Management
Customer experience management vs customer relationship management? Both are important for affecting your customers, but what exactly are…
10x Product X Design: Product and research team collaboration by Jane Austin
In this great keynote at #mtpcon London 2023, Jane Austin, Chief Product Officer at Juniver, offers some ways…
Getting started with psychographic market segmentation
Trying to understand your potential customers – who they are and what makes them tick? Wish you could…
Lessons in Scaling Over $150M ARR (Twice!)
In this episode of the SaaS Revolution Show, our host Alex Theuma is joined live from the #SaaStock2023…
“PMA’s courses have changed my life and completely accelerated my professional career”
0:00 /17:01 1× Evonne Powers, Product Marketing Lead at Finexio, is originally from New Jersey and currently resides…
Image generation AI: A paradigm shift in creativity and governance
AI image generation provides creators with new and exciting capabilities but also raises some profound ethical questions. We…