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Product Management
3120 posts
5 key things your product videos need to help you sell more
Product videos are persuasive marketing tools that bridge the gap between a potential customer’s curiosity and their decision…
Willingness to Pay in SaaS: Definition, Calculation, Factors + More
What’s the willingness to pay? If you’re after the answer to the question, we’ve got you covered! We…
Product marketing at every stage of growth
This article is based on Spencer’s brilliant talk at our once-in-a-lifetime Product Marketing Misunderstood Event. PMA members can…
Lone wolf or pack mentality? The pros and cons of solo PMMing | Stuti Dutt and Kevin Chan
Get the inside scoop on life as a solo product marketing manager and how this compares to being…
How to Measure Software ROI For SaaS Products
What is software ROI and how to measure it? Why is important for business growth? These are the…
How to make your product irresistible with lessons from behavioral economics
This article is based on Alex’s stellar talk at Product Marketing Off-Piste. PMA members can watch it in…
Product Marketing Awards 2023: Your winners
The suspense is killing you, we know! But the wait is finally over. After combing through mountains of…
How to use storytelling to connect with B2B clients and build brand loyalty
Once upon a time, B2B marketing was all about cold calls, pitch decks, and product specs – but…
Price like a pro: Insider tips for product marketers
🗓️ Date: Wednesday Noveber 15th ⏰ Time: 9am PDT | 12pm EDT / 5pm BST 🧑🏫 Duration: 1…
Identifying product differentiators using the MUD framework + template
Product differentiators are unique features, attributes, or benefits that set a product apart from its competitors in the…
