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Product Management
3113 posts
Common misconceptions about product management
What do product managers do really well, and what do other people think they do? We asked around…
Powerlifting and PMMing at a Series A startup with Emily Pick, Senior PMM at Rattle
In this episode of Product Marketing Life, host Collin Mayjack speaks with Emily Pick, Senior PMM at Rattle to discuss her…
Organisations starve on a diet of low-hanging fruit
This article challenges the dominance of marginal gains in product strategies, promoting a shift towards addressing product debt.…
Top 5 reasons why Messaging Certified should be on your product marketing to-do list
Imagine having the power to transform your product’s messaging from ordinary to extraordinary. Picture yourself crafting messaging that…
Optimizing User Journeys: Exploring How Users Navigate Before Getting Activated
In the article, we show product managers how to understand how users navigate before getting activated in a…
Mastering continuous discovery with B2B products with Katie Marcus (Product Lead, Progression, Depop)
In our latest episode on The Product Experience, we delve into a great discussion with Katie Marcus, Product…
Building a product marketing org at a hyper-growth startup
This article has been adapted from Sean Lauer’s talk at the Product Marketing Trailblazers event. You can enjoy…
Ethical AI in SaaS: A product manager’s guide to responsible innovation
Introduction In the fast-paced world of SaaS product management, it’s easy to get caught up in the excitement…
Achieve Seamless Mobile App Onboarding: A Guide for Developers
So, a new user downloaded your app. Congratulations! That’s the first step to fostering engagement that translates into…
What is a brand persona? Examples inside
While user and buyer personas outline hypothetical people who would be interacting with your company and products, a…