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Product Management
3112 posts
How to drive growth through a product-led referral program
Product-led growth (PLG) is all about crafting a product that practically sells itself. Picture this: a product packed…
Goal setting, bootstrapping, and customer acquisition: A conversation with with 37signals CEO Jason Fried
Sometimes, in the run up to an event, you confirm parts of it that you just know are…
Product Trios: What They Are, Why They Matter, and How to Get Started
Product trios are cross-functional product teams who are responsible for both deciding what to build and then building…
“PMMC could reach anyone with any kind of learning style.” Case study with Conor Pfeifer
Conor Pfeifer is an aspiring product marketer determined to make his mark in the industry. He has an…
Addressing your team’s discovery gaps to build valuable, viable solutions
Discover how to identify and address discovery gaps in your product development process. Learn strategic interventions to mitigate…
Data-driven decision making in Healthcare: Insights from Dan Shirley (Product Manager, Analytics, Baxter)
We spoke with Daniel Shirley, Product Manager, Analytics at Baxter International, to understand how product teams can prioritise…
The power of micro-moments in product marketing
For most of us, our daily lives are completely intertwined with digital tools. The simple act of communicating,…
Data-driven decision making in Healthcare: Insights from Dan Shirely (Product Manager, Analytics, Baxter)
We spoke with Daniel Shirley, Product Manager, Analytics at Baxter International, to understand how product teams can prioritise…
SUNDAY REWIND: The complete guide to building MVPs
This week’s Sunday Rewind is a post from 2020 from Dmytro Zaichenko which looks at the approaches and…
How to sell (not just write) great product positioning
This article is based on Dave Prager’s presentation at #GTM23 in San Diego, hosted by our sister community…
