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Product Management
3111 posts
How to build an effective, repeatable go-to-market process
There’s been much said about how to build a go-to-market plan; with a quick Google search, you can…
Ask Teresa: What Do You Do with Atypical Customer Stories?
When we interview customers, our goal is to learn as much as we can about their context. This…
Product lessons learned making early moves with AI in media: Lindsey Jayne (CPO, Financial Times)
At the Pendomonium + #mtpcon roadshow in London this year, Lindsey Jayne, Chief Product Officer at the Financial…
How the hidden stakeholder in edtech holds product marketing accountable
The business of education gives everyone involved a seat at the table – except the kids who use…
Successful product management in companies where it’s least understood
We speak to some product leaders about their experiences of trying to “do Product” in an organisation that…
What Are User Stories in SaaS and How to Create Them
Are you tired of building features that users don’t actually want? User stories can help you avoid that…
Sunday Rewind: Stop technical debt from slowing your product down by Asa Schachar
In this week’s Sunday Rewind Asa Schachar examines technical debt and how to stop it from slowing down…
How to Create a User Journey Map: A Step-By-Step Guide
Wondering how to create a user journey map for your SaaS product? If yes, you’re in the right…
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Amplitude A/B Testing: How it Works [+ Better Alternative]
Amplitude A/B testing is a very handy solution it offers for improved product management. You can easily create…
How to present confidently (even when you’re not!)
This article is based on Rebecca Mackenzie’s talk at the Product Marketing MisUnderstood virtual event. As a PMA…
