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Marketing
3746 posts
The Impact of Featured Snippets on Organic Traffic and Brand Visibility
You’ve probably asked a question on Google and noticed a neat little box that answers it right at…
Answer engine optimization vs. traditional SEO: What marketers need to know
Understanding answer engine optimization (AEO) vs. traditional SEO has become mission-critical for content managers and marketing leaders as…
Adaptive marketing: Proven strategies for growing companies
The best marketing isn’t chiseled in stone. Apative marketing is alive, responding to new tools, shifting consumer preferences,…
How to Build AI Citations — Whiteboard Friday
Learn how to build AI citations and rank in ChatGPT and Gemini. Charlie Marchant explains how to research…
Why Compliant Marketing is Non-Negotiable
Launching a new marketing campaign is exciting, but you need to protect yourself against legal problems like lawsuits…
Email marketing reporting: Our top best practices and tool recommendations for 2026
Here’s a (maybe) mildly spicy hot take: Email marketing reporting is the backbone of any performance-focused email strategy.…
Introducing the Agentic Customer Platform
The Gap Between Output and Outcomes Over the past two years, I’ve had hundreds of conversations with business…
How FAQ Schema Markup Can Boost Your Google Rankings
You want your website to stand out on Google (of course – everyone does). Unfortunately, ranking on the…
How to structure pages for AEO and answer engines: A quick-start guide
The way consumers search for answers online has changed over the years. Instead of typing a keyword or…
Creating Video for Instagram: 13 Tips from Brands You Love [+ Examples]
Creating video for Instagram is one of my favorite marketing tasks. From in-feed videos to Reels, Instagram Live,…
