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Marketing
3761 posts
How to Use Data Analytics to Refine Your SEO Strategy
SEO without data is like throwing darts in the dark. Sometimes it works, but most of the time,…
Are In-Stream Video Ads Worth the Investment? [Benefits & Best Practices for Marketers]
It should come as no surprise to us marketers that short-form video was the top performing content format…
Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy
A Reddit advertising strategy used to be reserved for businesses targeting men. But the tides are turning, and…
The Email Marketing Strategies Beyoncé, Royal Caribbean, and Sprinkles Cupcakes Use to Boost Conversions and Loyalty
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.…
How To Position Marketing as a Business Driver (Not an Internal Agency)
Do you think of sales, product marketing, and other internal teams as your customers? If so, you’re underselling…
How This Small Startup Outperformed a Stalling Industry
As liquor sales stagnated last year for nearly the first time in two decades, one segment of the…
8 Questions to Help You Write a Compelling Marketing Brief
If you’re staring at a blank screen (we’ve all been there) trying to figure out how to develop…
What is a DSP? A Full Breakdown of Demand-Side Platforms for Marketers
As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was…
How Human Behavior Impacts Your Marketing Strategy [Video]
You’ve been told a lie. Delivering the right message to the right person at the right time isn’t…
Startup Marketing Strategy: 18 Ideas and Tactics That Actually Work
Running content strategy for B2B SaaS companies taught me that a digital marketing strategy for startups can’t just…