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How To Adjust Your Content Strategy for Google’s AI Mode
Struggling to stay visible in Google’s AI-driven search? Learn how to pivot your content strategy for AI Mode…
How I localized AI-generated emails for international markets without losing the human touch
Earlier this year, I was handed an AI-generated content project with a deceptively simple goal: adapt email messages…
Easy Ways To Make Your Google Ads Work Harder
To be honest, it is hard to imagine having a business in the XXI century and not using…
17 marketing job descriptions for hiring managers to attract ideal candidates
Looking to grow your marketing team? It all starts with marketing job descriptions written to attract your best…
How Privy’s former CMO learned to love low-budget, scrappy marketing
If you’re a startup founder or marketer trying to build momentum with little to no budget, good news:…
The Importance of Structured Data and Technical Recommendations in SEO
Search engines have become incredibly advanced at crawling and indexing websites—but that doesn’t mean they can understand every…
SEO Content Has a Packaging Problem — Whiteboard Friday
In this episode, Bernard explains why SEO content has a packaging problem, introducing concepts such as perspectives to…
Here are the most popular AI video tools that are actually worth your time
My son and I were recently watching some AI-generated videos when he suddenly stopped and asked, “Wait… none…
Six simple behavioral science tips to improve any marketing message (and the brands that get it right)
Do you ever look at an ad and wonder, “What on earth does that mean?” That’s how I…
How to Market Telehealth Services to Connect With Digital-First Patients
In 2025, reaching patients means embracing the progress that technology has brought with it. In fact, in 2023,…
