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Marketing
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Local Pack Headers: Curious, Overlooked Clues to the Mind of Google
Which local pack element is hiding in plain sight, has no industry name despite being present in at…
What Are the Best Tools for Storytelling With Data Visualization?
Storytelling with data is a crucial part of any content marketer’s toolbox. Whether you are using data visualization…
Customer retention strategies: 5 best practices & 6 strategies for low churn
Customer retention is the biggest opportunity – and the biggest challenge – facing businesses today. While many companies…
4 ways to accelerate sales using the Intercom integration with HubSpot
Successful sales and marketing teams understand the most important element of the buyer’s journey – the person behind…
Effective customer engagement is business critical – insights from Harvard Business Review Analytic Services
Creating quality customer experiences has always been important for retaining customers. Now, during this time of economic uncertainty…
Web form specialist Caroline Jarrett on designing surveys that work
For years, people have been abusing surveys. From dull subject lines to the wrong questions, from sending…
How to use in-app messaging to retain your best customers
In-app messaging is a key component of a strong customer engagement strategy – one that reaches users in…
G2’s CMO Amanda Malko on the latest trends in software buying
Software buying is undergoing a transformation, as is the case with many industries in the post-pandemic market. The…
How to ask your customers great questions and gather actionable feedback – 3 key takeaways
We recently hosted the debut session of our CX for Growth webinar series, with guests Great Question. CX…
What is first-party data?
First-party data is the future of online engagement and customer experiences. There’s no two ways about it. In…