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The 12 Best Cover Letter Examples: What They Got Right
Fun is not something typically associated with writing a cover letter. However, with a few tweaks, writing one…
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12 Best Social Media Marketing Courses to Take Online [Free & Paid]
Taking a social media marketing course will help you level-up your existing skills or jumpstart a career in…
How to Do Better, Lazier Keyword Research
This post is an expansion on something I discussed in my talk at MozCon this year: my view…
What Are Agile Metrics?
Agile marketing focuses on creating high-value deliverables by working in short bursts to achieve goals. An agile marketing process…
Offline Marketing: Should You Leverage It in a Post-Pandemic World?
Since the start of the pandemic, marketing strategies have relied heavily on online tactics —leveraging tools like social…
Facebook is Redesigning its News Feed: What Marketers Need to Know
Back in July, Mark Zuckerberg announced a change to Facebook’s news feed — it’s been split in two!…
How to Measure Content Engagement — Whiteboard Friday
When it comes to content engagement, you can (and should) be measuring more than just page views. In…
What are push notifications and why do marketers need them?
Not that long ago, the notion that you could send a message straight into the pockets of millions…
4 ways to personalize your marketing messaging and boost engagement
In today’s market, customers expect personalization. According to one report, 66% of customers expect companies to understand their…
UTM Codes: How to Create UTM Tracking URLs on Google Analytics
How do you know if Facebook is a worthy investment, or if you’re getting enough traffic from your…
