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Marketing
3749 posts
Tasting marketing: What a viral YouTube star wishes marketers knew
I’m not saying I exploited my position as managing editor to meet one of my favorite YouTubers… ……
7 best CRMs for pest control companies in 2025
Managing a pest control business means juggling customer appointments, technician schedules, service plans, and follow-ups. A traditional spreadsheet…
Using Marketing Strategies to Highlight Your Best Portfolio Work
Your portfolio is often the first thing that potential clients or employers will look at, whether you’re a…
Social Media Crisis Management: What You Need to Know
You’ve probably seen it before. One post goes sideways, and suddenly a brand’s comment section turns into a…
Measuring inclusive marketing — why traditional KPIs hinder both customer success and brand growth
Brands want to know that they are on the right track toward achieving their goals. That’s why measurement…
The Great Decoupling of Clicks and Impressions — Whiteboard Friday
Is your Google Search Console showing a trend of plummeting clicks and soaring impressions? Welcome to “The Great…
5 best investment management CRMs in 2025
Managing investor relationships isn’t like managing any old leads or sales deals. Investment firms deal with high-stakes portfolios,…
5 best CRMs for gym businesses in 2025
Managing a successful gym requires more than just great equipment and passionate trainers. With fitness members increasingly expecting…
5 best CRMs for construction businesses in 2025
In the construction industry, managing client relationships isn’t as simple as logging a few notes and tracking emails.…
Rare Beauty’s “anonymous insider” spills the tea on their new Substack
I’ve recently been using Substack to find new music to listen to. That’s probably not quite what its…
