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Marketing
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Content Mapping 101: The Template You Need to Personalize Your Marketing
When prospects first come to your business page, they probably won’t just click and buy your offering immediately.…
How to Create an Editorial Calendar [Examples + Templates]
If you’re anything like me, you’re consistently working out of at least 20 browser tabs, four journals, a…
How 10 Brands Use Pinterest Idea Pins for Marketing
Back in 2021, Pinterest introduced a new feature called Idea Pins. Pinterest’s Idea Pins consist of videos or…
Topical Content vs. Evergreen Content: How Both can Boost Traffic
The more traffic your blog or site receives, the better. But drive-bys aren’t enough to drive user engagement…
How Businesses Are Using Gamification to Spice Up Their Marketing
You win! It’s a short, simple phrase, but a powerful one — and it’s the basis for gamification…
30 Proven Tips to Improve SEO Performance
The easier it is for customers to find your webpage, the better your chances of engaging new visitors…
Best Personal Websites: 35+ Examples to Blow Your Mind
A personal website is your chance to showcase your personality and credentials in an engaging format. But without…
Top 4 Things to Know About GA4 — Whiteboard Friday
In this week’s Whiteboard Friday, Dana brings you some details on the exciting new world of Google Analytics…
How to deploy empathy to get the most out of customer interviews, according to Geocodio’s Michele Hansen
At some point in their growth, businesses usually start investing in customer research. They work with consulting firms,…
What Consumers Think About the Metaverse & What Brands Need to Know [New Data]
The term “metaverse” may have been coined back in 1992, but it could hold new and adventurous opportunities…