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Marketing
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How to Embed Video in Email [Quick Tip]
Nowadays, video is an undeniably popular channel for marketing purposes with 86% of businesses using video as a…
How to Find SERP Feature Opportunities [+ Free Tools]
Search engine results pages (SERPs) have become a critical battleground for businesses, with SERP features increasing in visibility…
6 Money-Making Content Formats SaaS Companies Should Prioritize — Whiteboard Friday
In today’s Whiteboard Friday episode, expert content strategist Chima Mmeje talks you through the six top content formats…
Crafting the Perfect Buyer Persona: A Step-by-Step Guide
Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. By…
Sitemaps: What They Are, How to Create One & Submit it to Google
Sitemaps are one of SEO’s oldies but goodies. In fact, they’re one of the most important elements of…
Professional Email Address: How to Create One [+ Examples]
News flash — your email address from high school won’t cut it in the real world. Even if…
CV vs. Resume: What’s the difference?
CV vs. resume: Which should you use when applying for a job? If you spend enough time job…
How Set and Measure Your Content Marketing Goals
One of the biggest challenges in marketing is setting and measuring the right content marketing goals and objectives.…
What Is Demand Generation? [FAQs]
If you ask 10 different B2B marketers what “demand generation” means, you’ll get 10 different answers. Unfortunately, there are…
Authenticity in The Age of AI
Artificial Intelligence (AI) is rapidly changing the way marketers communicate and create content. As AI-generated experiences become more…