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Marketing
3769 posts
Data Storytelling: Skills and Elements — Whiteboard Friday
Join Lazarina in this Whiteboard Friday where she discusses the critical skills and elements involved in data storytelling.…
Marketing 101: The Ultimate Guide for Beginners
If you’re new to marketing, you might have a skewed perception of it. You might imagine a multimillion-dollar…
What is Email Cadence? What Marketers Should Know + Best Practices
There‘s much more to email campaigns than drafting up some copy and hitting send. One of the most…
Image Alt Text: What It Is, How to Write It, and Why It Matters to SEO
Today, nearly 19% of Google’s SERPs show images. That means, despite your best SEO efforts, you could still…
5 Ways to Create Super-Addictive Loyalty Programs
You want customers to love your brand. Well, loyalty doesn’t happen overnight. It starts with building a quality…
Use Google Ads AI & Machine Learning To Run Better Campaigns
Our jobs are changing. Each day, Google Ads relies on a combination of AI & machine learning to…
Marketing Moves That Helped Skims Reach A $4 Billion Valuation
Earlier this month, Kim Kardashian’s apparel company Skims made headlines after closing a $270 million fundraising round, reaching…
How to Create a Facebook Group for Your Business [+ Why You Should]
In short: Facebook groups are undeniably valuable. If you‘re interested in learning how to create a Facebook Group,…
How Far Back Should a Resume Go? Everything You Need to Know
With an uncertain job market, having a resume that stands out, is tailored to the job, and is…
How to Use IF-THEN Statements in Excel
To enjoy Excel fully, you must know how to use the IF-THEN function. The IF-THEN is one of…