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How to Create a Heat Map in Excel
Heat maps in Excel help businesses to visualize large data sets, transforming a pool of numbers into easily…
X Marks The Spot: What’s to Come After Twitter’s Rebrand?
Last month Elon Musk announced that Twitter’s new name is X. The name change is supposed to mark…
Top Local SEO Takeaways from MozCon 2023
It’s my pleasure to bring you this annual re-cap of one of the industry’s best-loved events. While only…
How Fresh Content Impacts SEO in 2023
Google, the world’s leading search engine, currently has over 85% of the search engine market. And, they’ve made…
22 Facebook Stats to Know in 2023 [+HubSpot Data]
Facebook has been around for almost 20 years, and with newer platforms like TikTok and Threads on the…
How HubSpot’s Email Team is Responding to iOS 15
As email marketers, one of the key metrics we use to determine if our audience is actually reading…
Everything You Need to Know About AI Cybersecurity
AI has become an indispensable weapon in the combat against cybercrime. According to Forbes, 76% of businesses are…
Balancing Creativity With Caution When Using AI to Create Content
I’m the kind of writer who hates to write but loves having written. Leading a marketing consultancy, where…
What Is Generative AI and How Can Marketers Use It Now?
Have you ever found yourself scratching your head, wondering how your competitors are churning out fresh content at…
The SEO Evolution: Expert Insights into the Future Landscape of Search
At HubSpot, we are optimistic about the future of SEO — but we’re also preparing for many major…