Browsing Category
Marketing
3872 posts
Does CEO-CMO Alignment Go Far Enough for Business Growth? Probably Not
New McKinsey research says business growth is more likely to occur if CEOs and CMOs agree on marketing’s…
How Volvo Penta’s Adventurous Campaign Shook Up Marine Leisure Marketing
To reach a younger, more diverse audience, Volvo Penta’s agency dove into an innovative content strategy. The resulting…
![why-most-video-content-fails-to-reach-its-full-potential-[new-research]](https://prodsens.live/wp-content/uploads/2023/11/16995-why-most-video-content-fails-to-reach-its-full-potential-new-research-380x250.png)
Why Most Video Content Fails To Reach Its Full Potential [New Research]
An important tool for creating human connections, video stands as a top priority in most content marketing programs.…
The Career-Guiding Question McKinsey’s Publishing Lead Always Asks
Raju Narisetti wasn’t sure how he’d fare as the global publishing leader at McKinsey & Company because he…
Treat Your Audience Like Your Marketing Database? That’s a Mistake
Modern marketing teams recognize the value of building an audience. But what does that really mean? Haven’t content…
Is OpenAI’s Custom GPT the Next Frontier?
You can make your own GPT. But what can a custom version of ChatGPT do for your brand?…
7 Content Examples Worth Savoring on Thanksgiving
Dig into this surprising and award-winning content smorgasbord. It’s got gin, Ryan Reynolds, vegan mayo, Oscar the Grouch,…
47+ Book Recommendations Create the Ultimate Reading List for Content Marketers
Choose among the dozens of book recommendations to fill your shelves or add some to the gift list…
3 Questions About AI in Content: What? So What? Now What?
Getting your arms around the disruptions of generative AI presents an extreme challenge. A 20-year-old framework for self-reflection…
Making the Most of Electronic Resumes (Pro Tips and Tricks)
I’ve submitted hundreds of electronic resumes throughout my career. These digital job applications hold so much weight in…
