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Marketing
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2024 Creator Economy Predictions
Content makes the world go ’round (at least for marketers), but it can’t create itself. This week we’re…
The Best Inbound Marketing Agencies of 2023
Born in the digital age, “Inbound Marketing” is nearing its 20th birthday. HubSpot Co-founder Brian Halligan coined the…
Email Marketing for Hotels — How to Get It Right
The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the…
SEO For Pinterest: 20 Pinterest Tips To Drive Discovery and Clicks
In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in…
New Study Reveals Clear Writing Tips for B2B Marketers
Plain language brings a power too few decision-makers appreciate. This study proves that clear communication can attract a…
10 Steps to Create Content that Converts
Hopefully, you invest sufficient effort into creating fantastic content that is insightful, helpful, inspiring, or entertaining. However, it’s…
Influencer-Founded Food and Beverage Brands: Are They Good Business?
I’m writing this while sipping coffee made by Emma Chamberlain’s French press. The 22-year-old YouTuber is not only…
How Will SGE Impact Your Organic Traffic?
Zach discusses Google’s Search Generative Experience, including a step-by-step template that will allow you to estimate the traffic…
The Surprising Metric that Matters Most for SERP Rankings in 2023 (Hint: It’s Not Authoritativeness)
Google uses 200+ ranking factors when determining the search results. How do you ensure that your website gets…
40 Interests That Deserve a Place on Your Resume
Early in my career, my boyfriend (now fiancé) was helping me write my resume. I asked to see…