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What is a Media Kit — and How to Make One That Wows [+Examples]
A well-known adage says there’s no such thing as bad press — but let’s be real: that’s a…
7 Google Alternatives for Search
For decades, search engine optimization (SEO) has been a critical component of any modern marketing strategy. But SEO…
Harness AI To Harmonize Your Brand Voice: A Step-by-Step Guide
Solve your consistent brand voice challenges with the help of AI. Learn how it can help you document,…
How to Leave the Best Possible Negative Review for a Local Business
Consumer feedback is an essential gift to local businesses, helping them continuously improve customer satisfaction, but it can…
Why Holding Attention Isn’t a Worthwhile Content Strategy Anymore
OpenAI’s many recent missteps devalue the currency brands should prize over anything else — trust. Here’s how to…
The Science Behind Social Shopping: Why We Are Always ‘Clicking to Buy’, According to Psychologists
Amazon pillows. Korean moisturizer. An acupuncture mat. These are just a few of the objects I’ve purchased on…
How to Level Up as a Marketer in the AI Era (The Right Way)
I can’t lie — I’ve been feeling a little AI-fatigued lately. But the reason everyone’s still talking about…
Dealing with SERP Volatility: How to Dance with Google
Your search engine rankings are vital to your website’s success. The more often you appear in the top…
AI Overview’s Dangerous Fails + a Life Lesson
AI Overviews is meant to quickly deliver information to searchers, but it is delivering misinformation that ranges from…
What is the Value of Written Content in Marketing?
Content marketing is still one of the most popular marketing strategies available, but with the rise of social…
