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Marketing
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The Power of Partnerships and Innovation, according to New Balance’s Calvin Goncalves
You don‘t need to be a sneakerhead to know about New Balance—I know I’m not. The 118-year-old footwear…
The Best Social Media Platforms for Video Content in 2024 [Consumer Data]
Whenever I think about social video platforms, the first ones that come to mind are YouTube and TikTok,…
Embracing Imperfections in Marketing: How to Embrace Flaws Using the Pratfall Effect
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help…
7 Top AI Market Research Tools in 2024
Market research is the backbone of all marketing, and we can’t skip it. After all, how can you…
How to Leverage Storytelling to Share Nonprofit Impact
Your nonprofit relies on community engagement for nearly every aspect of its work. Whether they donate to fund…
Why AI in Demand Generation Is No Knight In Shining Armor [New Research]
New research sheds light on what works in demand generation today, what doesn’t, and where demand-gen marketers spend…
How to Do Meme Marketing, According to Memelord Jason Levin
When most people see memes pop up, they don’t think much about them. “Oh it’s just a stupid…
Stumped by AI in Public Relations? Here Are 6 Ways It Can Boost Your Strategy
I know. “AI public relations” (PR) kind of sounds like an oxymoron. Public relations is about shaping and…
AI Vs. Humans: Who Will Win the Content Creation Game?
As you might know, AI is revolutionizing how brands generate articles, videos, and even art. Tools like ChatGPT…
Six Steps to Acing Your Startup’s Content Strategy
Kris Hughes is a content strategy and storytelling wizard. He: ✍️ Wrote (and sold) blogs before it was…