Kelsey Libert
16 posts
How to Use Facebook for Business: 25 Facebook Marketing Tips & Tricks
Facebook was born in 2004, and since then, countless other platforms have entered the social media arena. Still,…
AI Agents Today: How Google Gemini, Stream Realtime & Claude are Rewriting Marketing
I’ve spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive one…
Upgrading Simple Shells to Fully Interactive TTYs
Imagine you’re a hacking pro, right? You pull off this cool move, catching a reverse shell with netcat.…
Screenwriting Techniques for Marketers: Defining Your Customer’s Problem
Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help…
6 marketing takeaways from Longlegs’ campaign of terror
Mid-June, 2024. A full page of indecipherable glyphs runs in The Seattle Times, with the only clue a…
Are AI Agents Worth It? HubSpot’s CMO and VP Weigh In
On a recent Marketing Against the Grain podcast episode, HubSpot founder and CTO Dharmesh Shah sat down with…
How to Write Better User Stories With Gherkins (Template Included)
User stories are an Agile technique that defines product functionality and requirements. They focus on telling a story…
7 Ways Project Manager Roles Are Changing
Project leadership is in flux and a good manager knows never to become complacent. Jennifer Bridges, PMP, shows…
The irony of product-led growth: how adding more can slow you down
It is a common sight in product organizations that product roadmaps are packed with new additions, as if…
Offloading AI inference to your users’ devices
Integrating LLMs in existing web applications is becoming the norm. Also, there are more and more AI native…