This year, we received an incredible array of nominations from across the product marketing world, showcasing the talent, passion, and innovation that define our industry.
From inspiring leaders to groundbreaking teams and trailblazing innovators, these finalists have set the standard for what it means to excel in product marketing today.
As we celebrate the dedication and achievements of these remarkable individuals and teams, we’re excited to introduce the shortlist across each category.
Join us in honoring those who have gone above and beyond to make an impact in 2025.
Product Marketing Leader of the Year
This year’s product marketing leaders have shown exceptional skill in rallying their teams to deliver outstanding results day after day.
Their leadership is grounded in vision, persistence, and the ability to inspire those around them to reach new heights.
These finalists have set a high standard for excellence and innovation in product marketing leadership:
- Sunny Dhami, Vice President, Product and Solution Marketing at Ardoq
- Katie Tackett, Vice President, Product Marketing & Innovation Readiness at Q2
- Michele Nieberding, Director of Product Marketing, AI at Treasure Data
- Ali Hanyaloglu, Vice President of Product Marketing at Amplience
- Thomas Brence, Vice President of Portfolio Marketing at Collibra
- Natalie Marcotullio, Head of Growth and Product Marketing at Navattic
- Sam Melnick, Vice President of Product Marketing at Postscript
- Julia (Cabral) Flavin, Senior Director of Product Marketing at LinkedIn
Product Marketing Rising Star
The rising stars in product marketing are redefining what it means to be a dynamic force in the industry.
Passionate, goal-driven, and impactful, these individuals have demonstrated an exceptional ability to drive growth and elevate their teams and products.
Here are the talented up-and-comers making waves in the product marketing world:
- Mat Silva, Head of GTM & Product Lifecycle at Banco do Brasil
- Vivian Jordan, Senior Product Marketing Manager, AI at Cornerstone OnDemand
- Jasmine Baskin, Lead, Marketing Technologist (AI & GTM) at Microsoft
- Langley Barth, Staff Product Marketing Manager at Intuit
- Bryan Elanko, Product Marketing Lead at OpenSolar
- Tulika Gupta, Principal Product Marketing Manager at Adobe Inc.
- Tatiana Fedotova, Product Marketing Manager at Autodesk
- Neal Sivadas, Senior Product Marketing Manager at TikTok
- Laura Thompson, Product Marketing Lead, Future AI/AR Devices at Meta
Product Marketing Team of the Year
The finalists for Product Marketing Team of the Year have proven themselves as unstoppable, high-performing teams.
Their dedication, creativity, and relentless pursuit of excellence have propelled their brands forward and set a new benchmark for what a team of all-star product marketers can achieve together.
Let’s recognize these powerhouse teams:
Win/Loss Program of the Year
The best product marketers know that insights equal impact – and this award celebrates the teams that prove it.
These finalists have mastered the art of turning customer feedback into fuel for smarter strategies, stronger positioning, and standout performance.
Let’s celebrate the pros turning customer intelligence into their ultimate competitive advantage:
- Mindy Regnell, Head of Market Intelligence at Klaviyo
- Jenny Galan, Vice President, Global Product Marketing at Vertex Inc.
- Barbara Mard, Product Marketing, Compete, Win-Loss & Data Analytics, Avetta
Product Launch of the Year
Great launches don’t just happen – they’re crafted with precision, passion, and purpose.
This award recognizes the product marketers who brought bold ideas to life through exceptional strategy, flawless execution, and true cross-functional leadership.
From concept to customer impact, these finalists delivered launches that didn’t just make noise – they moved markets.
Here are the trailblazers behind this year’s most impressive launches:
- Virginie Blot, Principal Product Marketing Manager at Akeneo
- Tyler Nickel, Director of Product Marketing at FourKites
- Daniel Morris, Senior Director of Product Marketing at ICE
- Alex Virden, Product Marketing Lead at Vector
- Lauren Creedon, Chief Product Officer at Goldcast
- Stephanie Sisto, Senior Director of Product Management – Head of Product at Productboard (Spark)
What’s next?
Since opening the nominations, we’ve had an overwhelming response, so congratulations on being shortlisted in your respective categories.
Announcement date
Now, the million-dollar question: when will the lucky winners be announced?
We’ll be announcing the winners via a LinkedIn Live broadcast on Tuesday, December 2. Simply head over to the Product Marketing Alliance’s page to tune in.
Good luck!
